Twitter Tutorial: How to Send a Direct Message

An introductory guide to effectively using Twitter to grow your business!

The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

• Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
• Analyzes several real-world examples of successful strategies for marketing on Twitter
• Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
• Shares the top Twitter applications

So get chirping and put Twitter to work for your marketing needs today!

• Get a free Twitter account to attract new customers, new work, or a new job!
• Use Twitter to connect with customers, co-workers, family or friends.
• Discover which of your friends, customers or competitors is on Twitter, and how to connect with them -- or spy on them!
• Save time with free Twitter software and tools.
• Use Twitter absolutely free on your PC, Mac, cellphone or e-mail, instant-messaging, iPhone, or any combination.
• Save time by filtering out drivel and unimportant Tweets.
• Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account.
• Protect your reputation and prevent customer-service issues and bad publicity.
• Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost.
• Learn why Twitter works better than advertising.
• Drive traffic to your Web site, use Twitter as a virtual customer help desk.
• Build a following of loyal customers and followers.
• Avoid Twitter mistakes and gaffes.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

• Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
• This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
• The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
• Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
• The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

• 90% of all U.S. Internet users visited social networking sites in December 2011 (comScore)
• Consumers are spending 1 out of every 6 online minutes on social networks (16.6%), up from less than 10% in 2010. (comScore)
• 97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer). 
• 88% of marketers found that social media helps grow brand awareness and increase sales (Wildfire Interactive).